Thursday, January 18, 2007

November 19 Night Train to Moscow

This is a standard Russian train engine

This train ride was not like the one to Ukraine. I was in the same car as the director of marketing for a prominent Vodka company. This man did not like flying so he took the train. Our conversation was fascinating. Now it is illegal in Russia to advertise liquor on television. This guy went into great detail on how they try and get around these laws. One example he gave was of a designer suit company. His Vodka brand wanted to do a promotional drive. They created a company that designs suits. This company then sponsored the Russian National Hockey Team. They made designer suits for all of the players and then created some commercials. Each of these commercials not only advertised for the suits, but really it was an advertisement for Vodka. This was a fascinating ride on the train to say the least. Pictured is representation of a "cupe" or a Russian sleeper train cabin.

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